The Ultra bottle is the result of a five-12 months quest by Johnnie Walker’s operator, Diageo, to locate the most sustainable and lightest packaging feasible although retaining the posh aura from the franchise and its Exclusive combination of whiskies, which include things like ultra-exceptional Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.

This new, lightweight bottle is a matter of exquisite magnificence; but much more importantly, it demonstrates what can be done In relation to lightweighting glass. We will continue applying these learnings across our vary, getting much more progressive strides as we glance to the way forward for Scotch.”

Diageo’s experimented with sustainable packaging in advance of—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is the idea from the spear for glass—especially for businesses wishing to provide in Europe.

Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dim chocolate and florals

Our DRINKiQ programme aims to raise the 'collective drink IQ' by expanding general public consciousness of the results of Alcoholic beverages and supporting accountable consuming.

This new, light-weight bottle is often a thing of exquisite beauty; but more importantly, it demonstrates what is achievable On the subject of lightweighting glass. We'll keep on implementing these learnings throughout our vary, having extra progressive strides as we look to the future of Scotch.”

We hope that our discoveries can have a constructive effect within the wider industry and support uncover new choices for lighter, decrease carbon packaging alternate options.”

Along with redesigning the glass, considered was given to how the bottle will be manufactured and transported. 

Weighing 180 grams, the Blue Label Ultra bottle is a glimpse into the way forward for sustainable luxurious spirits packaging

“We didn’t know what we have been likely in order to reach whenever we got down to drive the boundaries of luxury, and The end result is something that lots of mentioned wouldn't be feasible. 

It is a globally allocated launch made from exceptional shares, which include whisky from ghost distilleries which might be now not in operation. A lot less than 888 bottles have been produced all over the world.

“We took our vision more info to some workforce of pro glassmakers and all over a 5 calendar year test-and-find out approach bit by bit found how to build classy, light-weight glass. The specialized issues that lightweighting provides led us to incorporate a variety of style and design and production specifications that we couldn't have envisaged In the beginning of our journey; from the requirement of the tear fall form which We now have moulded to still mimic the long-lasting sq. sort of Johnnie Walker bottles, to your addition of the protective cage to permit for just a spherical foundation, along with the hand-producing and filling of each unique bottle to stay away from damages in output.”

Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of darkish chocolate and florals

The expose of Johnnie Walker Blue Label Ultra alerts the manufacturer’s dedication to innovation, with hopes that the bottom-breaking structure could encourage the greater luxurious, lightweight, and minimal-carbon whisky bottles of tomorrow. 

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Johnnie Walker got down to advance the spirits field by experimenting with light-weight glass for its luxury whiskies, impressed through the pattern toward 'fragile' instead of 'major' luxurious. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.